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Hm, Where Have I Read This Before?

Does it feel like the frequent flyer world has been coming to an end? That your favorite program has just destroyed what was once wonderful and made it terrible? Do you feel like the programs you use have been, what’s the word, devalued? I think I may know why:

What We Can Learn from the Recent American Airlines AAdvantage Devaluations

Delta Announces Yet Another Award Chart Devaluation Starting in February

United MileagePlus Award Chart Devaluation

Southwest Devalues Rapid Rewards Redemptions on Wanna Get Away Fares

Alaska Mileage Plan Award Chart Devaluation

Major Flying Blue Air France KLM Devaluation

British Airways Devaluation Update

Aeroplan Announces Major Miles Devaluation

Hyatt Announces Gold Passport Points Devaluation

Marriott Rewards Devaluation: New Top-Tier Category and Other Changes

Another Hilton Devaluation – HHonors Discontinues Points and Fixed Miles Earning Option

The SPG Devaluation By The Numbers: A 6% Mark-Down

Big Club Carlson devaluation announced, but it’s not all bad

Hertz Gold Plus Rewards Makes Massive Devaluation

That’s basically every air and hotel program out there.

I brought this up for two reasons:

- I feel like no matter what I search for online around frequent flyer programs, “devaluation” always comes up.
- Just about all of these “devaluations” are devaluations only for business/first travel (not all, but most). If you are willing to fly coach (as, apparently, I am the only blogger on the planet to repeatedly suggest you might want to consider), those articles don’t apply to you. You can still fly United’s partners for 30k points each way to Europe, and you can still fly to France for 25,000 Flying Blue miles, an underrated option since they’ve lowered their fuel surcharges. Yes, flying business class has, in many cases, gotten more expensive. But as I’ve been helping people plan summer travel to Europe, I’ve been pleasantly surprised by how much low-level coach inventory is available out there (Delta excluded, of course), at the same mileage requirements we’ve had for a while.

And while churning isn’t as great as it was at the peak of its hayday (where you could basically print American Airlines and Hilton points), I think the 60k Bold offer, the 30k SPG offer, the 20k Freedom offer, the Wells Fargo Amex Propel offer, and the continued churnability of the Alaska card and AA Biz cards show that there are ample opportunities to generate miles. We still have it pretty good…

(Just a little optimism for a Tuesday morning…)

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