Welcome to the World, Florida Express Jet

We have not had a new airline launch in quite some time (Virgin America, maybe?) The 1990s were such a heady time for new airlines to come (and go), and since the end of the financial world in 2008, we’ve heard nothing. Well, 1990s nostalgists, I’ve got me some good news for you: Florida Express Jet has launched, and they’re putting the “they have no chance” into “this airline has no chance.” If you were launching an airline today, where is the biggest opportunity? Why, flying between Tallahassee and Orlando, of course! But don’t just stop there, you would also want to offer nonstop service from Orlando to Ft Lauderdale, right? Sure, go right ahead! And you’d charge $69 for those nonstop flights and $99 for connections, right? Absolutely! And instead of buying planes you’d just hook up with charter operator Swift Air and use their 737-400s configured with 138 coach and 12 business class seats, because who doesn’t want to pay $99 to fly business class from Orlando to Tallahassee? It’s a 50 minute flight. Sure, a little airline called Spirit offers service between Ft Lauderdale and Orlando. And Silver Airways – a codeshare partner with United – flies from Orlando to Tallahassee. How could that possibly be a problem? Flights launch March 20th. No word on the shut-down date. On a plus note, I like their colors. fej

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