El Al is jumping on the Premium Economy bandwagon beginning July 1st when it rolls out its Economy Class Plus cabin on its 747-400 aircraft. The new product, which will be located in rows 5-8 in the front of the aircraft, will offer 4 inches of additional legroom (36″ pitch) and 33% more recline, as well as an amenity kit; business class pillow & blanket; and power ports by the end of the year (welcome to 2006, El Al!)
Here’s the good news: if you have Top Platinum, Platinum or Gold status in their frequent flyer program, you will be upgraded when you purchase a coach ticket. Companions of Top Platinum members will also be upgraded. It also looks like full-fare economy tickets (Y, S and M class) will also be upgraded. Even if you have no status, they’ll sell you an upgrade on a long-haul flight for just $150, which seems like a steal to me (or you could use 300 Matmid points).