In the douchebaggiest (?) marketing promotion I can remember, Cathay Pacific is offering free lounge access at its facility at San Francisco Airport to anyone who has a Klout score over 40.
What is a Klout score? It’s an estimate of your social connections online. What does that mean? It means that if you’re connected to a bunch of people who are connected, you have a higher score than someone who does not.
Does this remind me of the annoying cliques in high school that I thought were left behind in high school? Yes, yes it does.
Would I be annoyed if I actually paid money to join that lounge only to find out that if I had a bunch of Facebook friends I could’ve gotten in for free? Yes, yes I would.
Anyway, if you have a Klout score above 40 (and I’m guessing that if you have a Klout score above 40 that you already know you have a Klout score above 40), you can weasel your way into the Cathay lounge at SFO.