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Cathay Pacific Offers Free Lounge Access If They Consider You Cool Enough (Here’s How…)

In the douchebaggiest (?) marketing promotion I can remember, Cathay Pacific is offering free lounge access at its facility at San Francisco Airport to anyone who has a Klout score over 40.

What is a Klout score? It’s an estimate of your social connections online. What does that mean? It means that if you’re connected to a bunch of people who are connected, you have a higher score than someone who does not.

Does this remind me of the annoying cliques in high school that I thought were left behind in high school? Yes, yes it does.

Would I be annoyed if I actually paid money to join that lounge only to find out that if I had a bunch of Facebook friends I could’ve gotten in for free? Yes, yes I would.

Anyway, if you have a Klout score above 40 (and I’m guessing that if you have a Klout score above 40 that you already know you have a Klout score above 40), you can weasel your way into the Cathay lounge at SFO.


  1. “Would I be annoyed if I actually paid money to join that lounge only to find out that if I had a bunch of Facebook friends I could’ve gotten in for free? Yes, yes I would.”

    It’s not a paid lounge program, it’s currently open to Cathay’s elites and oneworld elites and Cathay premium cabin custoemrs.

  2. no one else posts shit like this. that’s why you’re my favourite :)

  3. Yes, it’s another case where a company is showing favoritism, but… it also seems like a fairly shrewd use of social media. Someone with a Klout score above 40 is not someone with a handful of friends, they are actively cultivating a social media presence. It’s work. Cathay is giving that socially connected person a nice experience in the hopes that these people will post/tweet about it to their networks. Also worth noting that Cathay didn’t restrict the promo to people with Klout scores in the 80′s (i.e., Ellen DeGeneris), but people who might be travel bloggers.

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