Say what you will about Spirit Airlines (and based on the comments on this post you will say quite a bit), they are certainly innovative.
Recently they have introduced a new fare display that’s better than that of any other airline out there. Check it out:
Spirit gets knocked for being customer unfriendly because of their fees, but I’ve always said that’s total nonsense, as they’re quite upfront about it. This fare display is more customer-friendly than any I’ve seen anywhere else. I love the color-coded calendar, quickly showing you how changing your date of travel can save you money (or cost you money, as the case may be). The web-dork side of me thinks that is just a brilliant piece of information architecture.
Below, they break out the base fare and the fuel, plus government taxes (you can hover over the taxes to get the individual tax breakout). No, I don’t know why the $9 Club fare has no fuel charge. Whatever. I love that they tell you the percentage of your fare that goes toward taxes.
Are their seats cramped? Definitely. Do they seem to have some customer service issues? Apparently. But are they more upfront about what your ticket really costs than any other airline out there? Absolutely. Plus, they quickly and easily show you how to save money on different days.
Really, really well done.