Miles are normally $35 for 1,000 miles, so it’ll now cost you (do the math) $17.50 for 1,000 miles. Not amazing, but not bad either, especially if you’re just a few thousand miles short of an award. I’ve read enough people suggesting that they might buy 100,000 miles for $1750 or so and consider it a bargain, since they can buy a $5,000 business class ticket to Europe with it. I’m not that kinda guy – but to each his own.
You must have a Dividend Miles account open for at least 12 days to qualify.