Continental Airlines moved to buy-on-board food options on Hawaii, Alaska and most Caribbean flights beginning on March 1st. Food is reasonably priced (meals are under $10), but it represents the first time (that I’m aware of) that a so-called “full service airline” is not offering free meals on an 11-hour flight. I don’t have an issue with it – airlines are certainly free to make money where they can. It just represents the end of an era — at one point the flight to Hawaii was the ultimate in luxury, regardless of class. Obviously, that’s changed in a million ways. But who ever thought we’d see the day where a major carrier is charging for food on a flight of that length. Oh well.
(Yes, Continental had announced this previously, but I wasn’t sure they’d actually see it though.)