American Airlines is rolling out a program called “Your Choice” that offers passengers the ability to buy a package of amenities for a price somewhere between $9-$19 per flight (depending on distance). The amenities in the first package (called Boarding and Flexibility) include:
– Group 1 Boarding
– $75 off your change fee
– Free standby for an earlier flight that day
You’ll note that Elites get early boarding and free standby already.
Later this year they’ll be rolling out the ability to just purchase early boarding for a flat $10 per flight.
I’m sure that news stories will refer to this as a fee, but it’s really just the ability to buy yourself a bit of flexibility for a few bucks (or an insurance policy, however you want to look at it). Most airlines will price this way in the coming years, so get used to it. I just find it funny that some people still refer to network airlines as “full service carriers.” Ha.