Alaska Airlines’ regional cousin Horizon Air re-introduced free food to some of its flights, rolling out a program where advertisers can sponsor the snack box on routes they choose. Creative Labs, a producer of MP3 players, was the first advertiser to take part in the program, boxing up a combo of pita chips, pretzels and chocolate on Seattle-Portland flights. Flight attendants told passengers that their snack was sponsored by the company.
The program, run through an agency called Air Advertainment, would theoretically appeal to advertisers because they can target the routes on which the snacks are offered. Passengers like the snacks because now they can stop whining about not getting food on a 45 minute flight.