An odd one:
A Ryanair passenger flying from Krakow to East Midlands (in the UK) received a scratchcard for a contest that Ryanair was holding. Like an instant win lottery ticket, the winner would receive 10,000 Euro. This passenger got on board the flight, scratched off his card, and learned that he won the prize. He called over flight attendants to alert them to his victory and, for who knows what reason, demanded that they pay him right there. The staff explained that, of course, they do not carry 10,000 Euro with them on flights, and that he will be paid in due course. That was not what he wanted to hear.
So, in some sort of protest, the passenger ate the winning ticket. The ticket is now not valid, and the passenger will never get his money. Explained a Ryanair spokesperson, “The crew tried to stop the air Gourmet Scratch Card eater by offering him one of our great tasting sandwiches, pizzas or snacks instead, but clearly he had much more expensive tastes!” Well done.
And because Ryanair does a fantastic job of generating publicity, they have announced they will donate the prize money to charity and have asked passengers to vote on which charity should be chosen.
(Thanks to reader D-Lux, who would’ve eaten the ticket only if it was cooked very, very well done)