In our final installment of Top 5 week, we’ll look at Top 5 Terrible Airline Concepts that actually flew. And I think I’m going to do Top 5 Fridays going forward. What do you care, really?
Vanguard Airlines. The pitch: $29 fares to Kansas City. To. Kansas. City. Yes, they had significant flights to other cities (Chicago-Midway), but it all came down to $29 fares to Kansas City. That people stopped flying altogether after 9/11 certainly didn’t help either.
Hooters Air. The pitch: Guys like chicken wings and girls in tight shirts in our restaurants, so they’ll be thrilled when they board our planes and find neither. Oh, and you can only go to Myrtle Beach.
ExpressJet. The pitch: Screw you, Continental, we’ll fly on our own. To Raleigh. And El Paso. Oh wait – people don’t want to fly from Ontario, California, to El Paso? Oops!
Trump Shuttle. The pitch: Trump. Shuttle. Mired with debt from day 1, they never had a chance. Turns out running an airline is more difficult than slapping your name on a plane. (Who knew?)
Roots Air. The pitch: People love our Gap-like clothes, so they’ll love flying from Toronto to Vancouver on a plane with our name on it. Lasted one month before Air Canada stepped in and took over.