JetBlue has announced that they sold out of their all-you-can-fly pass 3 days before the promotion was scheduled to end. This is a bit unusual, frankly, which suggests one or more of a few things:
1) They must have sold quite a number of these passes, because the official reason for ending the sale is that they wanted to ensure people could actually get on flights; or
2) They just blew an enormous amount of goodwill generated by the promotion; or
3) Both of the above; or
4) They could’ve continued to tell the passes, then when people couldn’t get on flights they wanted they would’ve whined/Tweeted/blogged about how they purchased passes but couldn’t actually get on the flights they wanted.
JetBlue will take a minor PR hit from people complaining about the promo ending early; but let’s be realistic – if you were interested you shouldn’t have waited til the last minute. Boo hoo.