Continental Airlines has been running this commercial (at least in the New York area), and I have found it to be somewhere between Dane Cook and Two and a Half Men on the annoying scale. Passengers on a plane stare out the window longingly at clouds that float by in the shape of food products. The passengers — not flying Continental — hazily remember those delicious days when airlines served unparalleled cuisine in the sky. Oh the chateaubriand*…oh the baked Alaska…oh those shrimp cocktails! We then find out that Continental Airlines does – still does! – serve that incredible nourishment we’ve all been missing for the past couple of years.
Is there a more disingenuous advertisement on the air? Continental, which is an extremely well run airline that has fostered an enormous amount of love from its frequent travelers, thinks that “free” reheated TV dinners are their best selling point? When did airline food stop being a joke and start being a key differentiator? Is 1/3 of a turkey sandwich really the reason to fly an airline — or to pay a premium for a ticket? I appreciate that they serve food, but haven’t passengers learned to pick up a sandwich at Subway before they fly? Did focus groups really show that consumers miss airline food?
I love Continental, but really – don’t fly them because of the airline food.
*(I wanted to congratulate myself for spelling chateaubriand correctly the first time. Of course I had to look it up after to make sure I spelled it correctly, but there ya go…)