Residents of Philadelphia woke up Friday morning to see advertisements in their newspapers about the launch of Derrie-Air, where your airfare is determined by how much you weigh ($1.40/lb to fly to Chicago). Confused/horrified residents who clicked on the ad were sent to the airline’s website which, on the very bottom, mentions that it was all a hoax designed to show how effective online advertising can be. Well done.
Philadelphia’s Derrie-Air: Pay by the Pound (ha ha)
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