Continental is rolling out an interesting program called Million Miler for long-time frequent flyers: if you’ve flown 1 million miles with the airline they will grant you and a companion lifetime Silver Elite status. 2 million miles gets you Gold; 4 million gets Platinum. Sure, 1 million flown miles is a ton of miles. But if you’ve flown that much, it’s great to be rewarded, and it’s also really nice to see an airline think of a way to build loyalty as a way to increasing revenues (rather than slapping on additional fees, which I’m sure are coming regardless).
In any case, nice job Continental.
(A number of people have written to me noting that Delta has a similar program. Noted.)