Thanks to reader Nate for the notice (I believe no one else has reported this):
easyJet is considering launching an option called easyJet Plus where, in exchange for an annual fee, you can board first and have a dedicated check-in. The plan will likely cost between 60 and 80 pounds a year. They also believe that providing a dedicated check-in for the business flyers who would choose this plan would cause them to check more bags (which generates more revenue). Any means of gaining business travelers and generating ancillary income is a good thing — Southwest is trying the same thing here. The interesting twist is offering it as an annual membership. I’m certain frequent travelers on Southwest would pay $120 a year to board first, wouldn’t they?