United Introduces Flat Seats in International Business Class

I forgot to mention this yesterday, but United Airlines has announced that it will begin introducing lie-flat seats in their international business class cabins beginning this fall.  The seats will be available on its 747s, 767s, and 777s (though it will take 2 1/2 years to fully outfit the fleet).  These will be the best seats available on a US carrier (as if that matters).  The downside is that the new configurations will drop the number of business class seats available significantly (21 fewer on the 747s) — so, bye bye upgrades.


  1. From their well substantiated market research, United must be see a growing demand of business people willing to pay for this service both on outbound and return service. I would suspect they would first target some of their Asian destinations (Hong Kong, Singapore, Shanghai, Tokyo) and cross Atlantic. As you being an India market expert, do you see this being popular with inbound/outbound from Dehli?

    And finally, United’s Mileage Plus program just isn’t as hot to trot as it used to be. I remember the rush and excitement of my clients back in the 90’s over there United mileage. I do not see this type of hype anymore. I feel mileage programs are trying just as hard as Donald Trump’s Aprentice program to stay alive and relavent.

    Another good article, Jared. Thanks.

  2. The seats look great. I don’t think I’ve ever seen anything like them. Would love to try them out. They do look like you might fall out of them though, with the lie flat design