Virgin American began selling seats today for its launch on August 8th. You can see the full schedule in the link, but basically they’ll be flying from JFK to San Francisco and LA; between San Francisco and LA & Vegas; and between Washington and San Fran & LA. Transcon fares start at $139 from New York in coach up to $389 in first. Not groundbreaking, but not bad. First class is a good deal, and I’d expect the majors to match. Always good to have more competition, isn’t it?