JetBlue to Review Strategy

JetBlue is undertaking a rigorous strategic review of the airline, that could lead to the carrier selling additional aircraft and slowing down deliveries of airplanes they’ve ordered.  The impending launch of Virgin America is also lurking on the horizon, and JetBlue is wise to actually get their ship in order before this happens (which is the opposite of how airlines typically deal with new entrants).  Despite rumors, executives say there are no plans to add first class to the planes.  Don’t be surprised, though, when you start getting charged for some things that are currently free…


  1. well i suppose it is a good thing that jetblue is preparing itself for the competition. lets hope they don’t start charging for too much and lose their basic appeal as a budget airline with lots of free bonuses like tv, etc