British Airways has apologized (or in their case, apologised) for upgrading a passenger who died mid-flight to first class.
I’ll explain. A passenger on a London to Delhi flight died mid-flight. According to the article, due to turbulence her body repeatedly slipped down off her coach seat (this is awful). BA inflight staff moved her to an empty seat in first class, along with her daughter who, not surprisingly, was crying for the remaining 5 hours.
According to this article, a fellow passenger complained to BA about the trauma of witnessing this situation and was told to "get over it."