JetBlue Will Slow Their Growth, Put Off Embraer Deliveries

You may remember a couple of years ago when JetBlue announced that they would be taking delivery of a whole bunch of Embraer 190s, observers said that they were growing too fast.  Turns out the observers were correct.  JetBlue announced that they would take 10 190s next year instead of the previously announced 18.  They also added that they plan to grow capacity 14 to 17 percent, rather than 18 to 20 percent.  This is a good thing — measured growth leads to success.


  1. Yup, this is the latest evidence that the folks running JetBlue have stopped believing the media hype and have gotten “real.” Certainly good for their long-term future. I do wonder about whether it’s good for their investors, however. As a “real” airline, JetBlue’s valuation looks overpriced.