Malaysia’s low cost juggernaut AirAsia is entering into a joint venture in Bangladesh to form the new lowfare carrier Air East Asia. I really only mention this to show that the low fare model is now reaching areas that never thought they’d see low cost air travel (Saudi Arabia, the United Arab Emirates and Brazil, to name a couple). The majors in the US have a massive problem ahead of them, despite the fact that they think the worst is over. It’s not. Low fare carriers on flights under 6 hours will thrive, and unless US majors get their premium class service up to the levels of Emirates, Virgin and Cathay Pacific, we’ll all be flying Air Tran or even AirAsia US sooner rather than later.