Northwest Drops $15 Good Seat Fee for Frequent Flyers

Apr 19th, 2006 | By Jared Blank

You may remember that Northwest implemented a program where you could reserve exit rows and other desirable seats for $15 a pop.  After much whining by frequent flyers, Northwest has dropped the fee for passengers with Elite status and is reserving some of its best coach seats for these same flyers (rather than selling than for $15 to non-Elite flyers).  The biggest deal here is that Northwest actually listened to its best customers, something you don’t hear all that often anymore.  Well done.





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