Frequent flyers on Continental have been told repeatedly that they never give upgrades on international flights because they want to "maintain the integrity" of the international business class product. Keep that in mind when you read this:
A cat whose owners live in Wisconsin wandered onto a cargo plane and found itself in Belgium. Which, for those geographically disinclined, is not near Belgium. Continental Airlines has generously offered to fly the cat back home to Wisconsin in business class. Integrity, indeed.