Eos, a start-up run by a former British Airways Executive, will launch all-business class service from New York to London Stansted beginning in September. The 757s, normally designed to hold around 200 passengers, will be outfitted with just 48 seats. Fares will start at $6,000 round trip, so, knowing my readers, none of you will ever fly on it. Neither will I.
Bless them for trying, but this type of service is ripe for secondary markets without lots of service. It will be much more difficult to convince consumers to fly an airline they’ve never heard of, when first class service is available from many others at a similar price.