Remember when Delta a huge splash announcing their SimpliFares program. Remember how they said that no coach fares would be over $499 each way? Remember when they said that this wasn’t a temporary move and that this was a new way of doing business? Remember the reason why nobody trusts airlines? Delta announced that they are raising their top coach fares to $599 each way.
In 18 months, top fares will be back to $1199 each way. SimpliFares indeed.