Continental Airlines answered JetBlue’s entry into Newark Airport by lowering fares and adding flights to Florida cities. That part is not surprising. Actually, nothing about this story is particularly surprising. Even so, two things to point out:
1) One positive thing about Continental’s fares is that if you buy a $259 full-fare ticket from Newark to Florida, you are automatically upgraded. That is quite cool. One negative thing is that if you do not buy a full-fare ticket and sit in the back, you will have 3 inches less legroom than you would on JetBlue.
2) There’s a funny line in Continental’s press release where it says, “Capacity controlled fares are available for travel effective Sept. 6, 2005, coinciding with the seasonal drop in demand after Labor Day.” Oh yes, it coincides with Labor Day. This has NOTHING to do with JetBlue showing up. Nothing at all.
Continental also announced nonstop Saturday-only service from LaGuardia (?) to Aruba.