I know that 99% of you won’t care about this, so skip on:
A bit of background: Search Engine Optimization (SEO) is the art/science of tweaking your webpage to improve the chances that Google (and other search engines) will be able to find it when people search for terms related to your business. For example, if someone searches for "airline tickets" and you are Expedia, you want to show up toward the top of the Google results page.
That doesn’t always happen, as a reader pointed out to me—if you search for "United Airlines" on Google, Continental Airlines’ website comes up first. As I said, 99% of you won’t care about this, but this is actually a moderately big deal. Airlines gets a huge amount of their traffic through search engines, and if I were United, my first job this morning would be to fire my SEO firm.
The rest of you people may now carry on to the rest of the news…