A WSJ article (reg req’d) discussed the impending doom about to hit the budget airline industry in Asia. For those of you not keeping score at home, a whole bunch of budget carriers have launched in the past 2 years in Asia, including 3 in tiny Singapore. The article notes that one of these three (Valuair, Tiger Airways and JetStar Asia) will likely fold up this year. In addition, the new competition means that even once high-flying companies, such as Malaysia’s Air Asia, have resorted to cost cutting and new marketing approaches.
I wish I were making this up, but the article says:
"On a recent AirAsia night flight from gambling hot spot Macau to Kuala Lumpur…the flight attendants put on a performance of "Pop Idol AirAsia" singing songs for passengers, who then voted for their favorite talent."
I’m looking forward to AirAsia Fear Factor.