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Hooters Revisited

The Pittsburgh Post-Gazette revisits Hooters Air and finds that, gasp, its passengers like the cheap fares not the cheap girls.

Hooters has been discussed to death, but I just wanted to add that I don’t think it’s as crazy as everyone else suggests.  They have a strong brand that resonates with a large swath of the American public—basically, turning a meal into a celebration of stuff that guys like to do (look at girls, watch sports, eat chicken wings).  Flying people to Myrtle Beach to play golf is not an illogical extension of that.  I wouldn’t be surprised to see another non-airline brand jump into the game (NASCAR Airlines, anyone?).  With online agencies able to shift market share, a niche airline could cherry pick leisure routes (as Hooters has done) and compete in markets where there is no nonstop service (Target Airlines, anyone).  Sure, Hooters is kinda funny, but it’s not as crazy as it sounds…

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