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Southwest Says Ding

Southwest is introducing a new low fares program called Ding.  Yes, Ding.  Consumers will download a piece of software (called Ding) onto their desktop, and it will alert them to Ding specials, which are only good for a few hours or so.  Or maybe a day (it’s not really clear).  In case the consumer doesn’t quite get it, your computer will make a Ding noise when new fares are available.  The airline promises that the download application does not contain spyware.  Ding to that.

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