Easyjet’s Passengers: I Don’t Want to Skip the Line
Feb 10th, 2005 | By Jared BlankEasyjet has been testing a program (or programme) where passengers can board aircraft first for a GBP10 fee (roughly $20). As you might imagine, when the flight costs $15 it’s difficult to get people to spend $20 to cut to the front of hte line. Which is what Easyjet is finding, calling the response to the initiative "lukewarm." I think the idea is a great one (because it guarantees that you’ll have overhead space and an exit row)—they just need to find the right price.