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Easyjet’s Passengers: I Don’t Want to Skip the Line

Easyjet has been testing a program (or programme) where passengers can board aircraft first for a GBP10 fee (roughly $20).  As you might imagine, when the flight costs $15 it’s difficult to get people to spend $20 to cut to the front of hte line.  Which is what Easyjet is finding, calling the response to the initiative "lukewarm."  I think the idea is a great one (because it guarantees that you’ll have overhead space and an exit row)—they just need to find the right price. 

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