Southwest Considers Assigned Seats

Oct 29th, 2004 | By Jared Blank

Southwest is considering ending its rather miserable policy of unassigned seats. Although it would take the airline a year to make the switch, the increase in long-haul flights makes assigned seating a bit more of a necessity. I’ve never had to sit facing backwards on one of their cross-country hauls, but I can’t imagine how miserable that is.

Also, Southwest says that they’d like to expand their presence at Midway in the wake of ATA’s bankruptcy, and they are mulling purchasing a bunch of 737s from ATA. This will certainly make AirTran’s prospective move into Midway a bit more difficult.





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