Independence Air Isn’t Filling Up Its Planes Quite Yet

Independence Air, the new low fare carrier based in Washington, D.C., said that its load factor (percentage of seats filled) was just 47% in July, well below the 70-80% most airlines experience this time of year. It’s way, way, way too early to write these guys off (they’ve only been in business one month—cut them some slack), but it goes to show the power of frequent flyer programs: Independence Air has cut fares to incredibly low levels ($29 from Lansing to DC), but has been matched by their frequent flyer-wielding competitors in each market; customers have basically said, “thanks for lowering the fares, but I’ll stick with my old airline.”

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