Delta’s Song is giving away free tickets to passengers who are nice to other passengers during a Song flight. I would say that this is completely ridiculous, except for two things:
1) This story has been widely picked up by the media, generating a good amount of free PR, which is always a positive thing; and
2) I note here frequently how I think people treat each other like crap on flights. This is the first time I’ve heard an airline address this issue. Well done.
(funny note: as I was typing this Susan, my wife, just came in and told me that the Today show was just talking about this very promotion…see, good publicity.)