Emirates: Don’t Worry, We’re Americans, Too!

Very strange ad for Emirates in the NY Times over the weekend. The Dubai-based carrier, which launches New York City service next month, touts the varied nationalities of its pilots, including the photo of a supposed Australian-born pilot. The ad says, “He’s one of 50 nationalities you’ll find on our flight deck. So don’t be surprised if your pilot is South African, Canadian or American.”

Hm. Am I reading this wrong, or is this ad basically suggesting, “Listen, Americans, we know that you guys are a bit touchy flying on a plane with an Arab at the controls. Don’t worry, there’s a good chance that an Arab will NOT be flying your plane.” Kind of a weird message, no?

Comments are closed.