Read more »


Hooters, Revisited

It’s a slow news day, so I thought I’d pass along an update on Hooters Air. While it was nearly universally mocked upon launch, the carrier has actually done surprisingly well, doubling its fleet since launch and adding flights to the Bahamas. The model (business model, not Hooters girl) is actually quite smart: let somebody else run the airline (Pace Airlines), ask cities that are underserved to guarantee profitability, and focus on what you do best—marketing. Why get all wrapped up in union negotiations and such when you can let somebody else deal with those problems? Exactly. What was lost in all of the ridiculousness of a T&A restaurant chain launching an airline is that they actually knew what they were doing. Crazy, huh?

Did you enjoy this post?
Sign Up to Receive 1 Email Each Day
Join the more than 7000+ people who get 1 email each day with all the airline news, credit card ideas and general nonsense we've provided for more than 10 years.

Comments are closed.