Read more »

"/>

Song…You Ain’t Goin’ Nowhere

In a move that, quite frankly, is rather surprising, Delta said that it is putting on hold its plans to expand Song to a wider portion of the country. The majority of Song’s current routes are from the northeast to Florida (with a couple of exceptions). Delta hoped to roll out the low-cost, cool frills concept to a wider range of cities this year. But with Delta’s costs running something resembling amock, its CEO has asked for a 6 month review of whether Song even makes sense, something analysts have been questioning from the outset. My guess? A wider rollout of song is cancelled, and a wider rollout of Delta’s all-coach test flights from Atlanta to Houston and Kansas City are expanded (all coach, tons of legroom—36″ vs. 31″ on Continental) to lure business travelers.

In other news, Canadian low-fare, live TV carrier WestJet will be flying to the US beginning this fall. WestJet, if you don’t know, is a wildly successful low-cost Canadian carrier that was founded by JetBlue founder David Neeleman. Now that you know that the live TV part makes sense. Anyway, new longer range 737-700s will allow them to fly from Calgary to Ft. Lauderdale, Orlando and LA. The carrier, which has tortured Air Canada for many years, is currently in a fare war that has destroyed yields for both carriers.

Did you enjoy this post?
Sign Up to Receive 1 Email Each Day
Join the more than 7000+ people who get 1 email each day with all the airline news, credit card ideas and general nonsense we've provided for more than 10 years.
  1. Song is not the only one who is under review….Delta as a whole is the one who is under a strategic review until July. Song is doing great and has a wonderfully high load factor and full planes. We will see what the future holds…

Leave a Comment


NOTE - You can use these HTML tags and attributes:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>